Overweight Financial Planner Launches Preferred Best Project to Document Effect of Weight Loss on Life Insurance Rates

Proprietary health rating tool for life insurance consumers is expected to be added in next 30-days

NORWALK, CT June 6, 2017 – Jim Tobin, owner of the lifeinsurancehelpdesk.com, a Connecticut-based Internet life insurance agency, is using his Preferred Best Project to document how life insurance rates improve with weight loss today.

Tobin, a Certified Financial Planner who is significantly overweight, will be supplementing regular doctors visits with “do it yourself” walk-in labs and Higi Station (a DIY blood pressure testing service located in supermarkets and pharmacies). These tools, as well as others, will record weight, blood pressure, cholesterol, blood sugar, kidney, and liver function results. The results will be updated weekly with corresponding underwriting grades using the guidelines of major insurers.

Asked recently about the longer term goals of the project, Tobin was hopeful that people would do more than just follow his progress. “I hope to collaborate with many individuals who are in the same boat as me, and get them motivated to get healthy alongside me,” said the financial planner.

The project has preliminary plans to build a forum for participants to log lab results and provide a support community.

The preferred best project, which can be accessed on the blog attached to the agency website lifeinsurancehelpdesk.com, will be adding a proprietary health rating tool so consumers can get an idea where they stand with insurers. The evaluation tool is being beta tested and is expected to launch in the next 30-days.

About the Preferred Best Project

The Preferred Best Project is the sole property of lifeinsurancehelpdesk.com and James Tobin, CFP. The lifeinsurancehelpdesk.com provides educational information related to life insurance and presently serves as a marketing vehicle for James P. Tobin, CFP.


Please direct press Inquiries to jtobin@preferredbestproject.com